Okhai generates livelihood for rural artisans via handicrafts - Celebrate @ E2Expo
Okhai offers handcrafted apparel and lifestyle products created by rural artisans from across India. The Okhamandal region is the drought-prone area of Gujarat where handicraft is the most promising source of livelihood. Okhai has been identified as a promising means of generating livelihood for hundreds of rural artisans. Okhai has made a significant contribution to the lives of the women artisans working with it, which has helped improve their economic as well as social status.
The World Rural Women’s Day is celebrated as Okhai Day in Mithapur.
As a brand, Okhai Handicrafts constitutes ladies’ wear, men’s wear, home décor products, and accessories. Okhai products use mirror work, patchwork, and embroidery created as a vibrant expression of the rural way of life, their rituals, and their legends.