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Okhai generates livelihood for rural artisans via handicrafts

Okhai offers handcrafted apparel and lifestyle products created by rural artisans from across India. The Okhamandal region is the drought-prone area of Gujarat where handicraft is the most promising source of livelihood.  Okhai has been identified as a promising means of generating livelihood for hundreds of rural artisans. Okhai has made a significant contribution to the lives of the women artisans working with it, which has helped improve their economic as well as social status.

Company/Organization

Okhai

Geography

| India

Year

2002

Highlights

The World Rural Women’s Day is celebrated as Okhai Day in Mithapur.

Profile/background

Stakeholders

  • Textile industry sustainability professionals

About the work

As a brand, Okhai Handicrafts constitutes ladies’ wear, men’s wear, home décor products, and accessories. Okhai products use mirror work, patchwork, and embroidery created as a vibrant expression of the rural way of life, their rituals, and their legends.

Product Category

  • Fabric
  • Skirts and gowns
  • Women's wear

Other Highlights

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  1. Okhai

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