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A lifestyle brand powered by marginalized rural communities

Mother Earth is a lifestyle brand for people with an Indian design sense. Mother Earth promotes products made by rural artisans which represent Indian designs in a contemporary sense. It manages a network of decentralized artisans from villages across south India, empowering women artisans by encouraging them to form SHGs and providing constant financial support.

Company/Organization

Mother Earth

Geography

| India

Year

2009

Highlights

  •  Mother Earth was awarded the WEF's Indian Social Entrepreneur of the Year,  in 2011.
  • Neelam Chhiber, Co-Founder Mother Earth has been awarded the WomenChangeMaker, a fellowship by Womanity Foundation.

Profile/background

Stakeholders

  • Entrepreneurs
  • Financial investors
  • Textile industry sustainability professionals

About the work

The artisans work together by forming Self Help Groups (SHGs) or independently as local rural entrepreneurs. Mother Earth guides them with innovative designs and provides the necessary support by providing training and giving them designs according to industry trend and demand

Product Category

  • Fabric
  • Natural fiber
  • Women's wear

Other Highlights

Read More

  1. Mother Earth

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