A lifestyle brand powered by marginalized rural communities - Celebrate @ E2Expo
Mother Earth is a lifestyle brand for people with an Indian design sense. Mother Earth promotes products made by rural artisans which represent Indian designs in a contemporary sense. It manages a network of decentralized artisans from villages across south India, empowering women artisans by encouraging them to form SHGs and providing constant financial support.
The artisans work together by forming Self Help Groups (SHGs) or independently as local rural entrepreneurs. Mother Earth guides them with innovative designs and provides the necessary support by providing training and giving them designs according to industry trend and demand