A sustainable, international fashion venture connecting rural Indian artisans - Celebrate @ E2Expo
Pashm is an Amsterdam based venture started by two Indian girls. While designs are developed at Amsterdam, the weaving work is done by the rural Indian artisans. Karigar is actually the collaboration of Pashm and IXXcreates which supports the same aim as that of Pashm. They use 100% natural materials (like Himalayan forest silk, nettle and wool) which are available in the Himalayas.
Most of the weavers and embroiders that the company works with are women.
Kanak Hirani Nautiyal, the founder while visiting Garhwal with her friend Sindhu Holla discovered beautiful handloom scarves made by the local artisans. They then set up Pashm in Amsterdam in 2013, to empower the rural Indian artisans. Later, they partnered with Dutch textile designer Jolijn Fiddelaers and together launched Karigar (a brand of home and fashion textile products) – Dutch-designed and fairly crafted in India using natural materials. As of 2015, the company has retail offices in Netherlands, Germany, Belgium, UK, Austria and Switzerland. In future, the company plans to innovate designs and also connect technology to the rural artisans.
The company works in collaboration with weaving clusters, weaving groups and independent artisans in Garhwal. Around 90% of their products are made in Garhwal, where they work with around 800 skilled rural artisans (silk/wool rearing, nettle/wool carding, spinning, dyeing, weaving, finishing).
The company launched a crowdfunded campaign in 2015.