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Whitenife is a marketplace for ethical fashion brands

Whitenife is a marketplace to curate ethical fashion brands & NGOs around the world and is a pioneer for ethical gifting. They have exclusively introduced a patented mineral called Elfh which is 89% similar to the original elephant ivory. Apart from these, they donate profits to the underprivileged classes and support waste management, and animal and heritage preservation. It is Asia’s first platform for ethical and sustainable fashion.

Company/Organization

Whitenife

Geography

| India

Year

2012

Highlights

  • In 2014 it had the honor to design the crown for Miss World Australia. 
  • Top 50 most innovative companies by Kairos Society on NYSE

Profile/background

Stakeholders

  • Designers (Textile and fashion designers)
  • Entrepreneurs
  • Financial investors

About the work

In 2013, Whitenife introduced, Elfh, a patented, PETA certified, a mineral-based composite that was 89% close to genuine elephant ivory. It worked with national award-winning artisans in India to craft Elfh jewelry and artifacts. They also developed a platform for ethical fashion practices and promoted ethical gifting. The main objective of Whitenife is to support animal cruelty-free fashion products.

Product Category

  • Men's wear
  • Women's wear

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