Innovation @ E2Expo

Digital platform enabling circular economy model in textiles and fashion

Updated : 25-Oct-2020


  • Entrepreneurs
  • IT manager
  • Researchers or innovators
  • Textile industry sustainability professionals has created software that interconnects circular design, circular retail models, and closed-loop recycling technologies enable fashion brands to design circular garments. Circular clothes are attributed to an identification tag that orchestrates a reverse supply chain network of consumers, sorting and recycling companies to close the loop to regenerated textiles. Circularity.ID, a smart traceability solution, integrated into a garment the software enables product and material-specific data to be accessed by players in the fashion ecosystem to identify and manage products in the most sustainable way for a circular economy.




| Global



Highlights and sustainability benefits

The model would enable brands to adopt circular model in the textile and apparel production throughout the entire product life cycle.


Winner of 2019 Global Change Award

Product Category

  • Fabric
  • Yarn

About the Work

The Circular Design Kit by includes 20 state-of-the-art strategies, solutions and product briefings on how to design fashion for circularity from a material cyclability and longevity perspective. The circularity.ID Open Data Standard allows fashion brands to publish their product data in a format that can be utilised by a variety of software applications along the product lifecycle.

About the Innovator

Co-founded by Ina Budde and Mario Malzacher in 2017, is a sustainable design agency creating a digital product and system innovation for a circular economy in fashion and textiles. In addition, offers consultancy, training, and workshops that encourage and enable fashion brands to incorporate circularity into the core of their business. It mainly addresses three challenges towards circularity - fashion must be designed for circularity;  products need to return into the right channels;  establish sorting systems for closed-loop recycling.

Other Sections

Sustainable Tech @ work

Sustainable Case Studies

Sustainable Carbon Focus

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