Innovation @ E2Expo

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Flocus's sustainable natural fibers from kapok trees

Flocus is a textile brand that produces natural yarns blends, fabrics, and fillings made with kapok, a natural cellulose fiber found in the dried fruit of the kapok tree. The kapok trees are self-sufficient and can be naturally grown without the use of pesticides and insecticide in arid soil not suitable for agricultural farming, offering a sustainable alternative, to high water consumption natural fiber crops such as cotton.


Pro Flocus


| China




  • In 2017, ISPO Textrends counted Flocus' vegan filling among the Top Ten products for the fall/winter collection.
  • Flocus was chosen as one of the 15 start-ups that will take part in Fashion for Good's Plug and Play  accelerator initiative.

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  1. Pro Flocus

About the Company/Organization

Flocus, based out of Shangai, was founded by Jeroen Muijsers in 2014. Its products present a range of kapok textile materials, which provide the textile industry with a naturally sustainable and regenerative alternative that has not previously been available.


  • Designers (Textile and fashion designers)
  • Researchers or innovators
  • Textile fiber cultivation professional

Other Highlights

Product Category

  • Fabric
  • Natural fiber
  • Yarn

Other Sections

Sustainable Tech @ work

Sustainable Case Studies

Sustainable Carbon Focus

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