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prAna's Responsible Packaging Program to Tackle Fashion’s Packaging Waste

Updated : 09-Sep-2020

Responsible Packing Movement

The Responsible Packaging Movement (RPM), a program to create industry-wide change in packaging and inspire other fashion brands and consumers to do the same. prAna beleives that from the farm to the factory to everyone's closets, people have an opportunity to create positive change through clothing. It belives that by starting to ask questions about clothes and demanding answers from manufacturers, one can help fundamentally change the way clothing is made.

Company Name

prAna

Headquarters

United States

Product Launched in

2020

Sustainability Benefits

  • Through this program, prAna's goal is to completely eliminate plastic from their consumer packaging by 2021, as well as eliminate use of materials from ancient and endangered forests by 2022, and virgin forest fibers by 2025

USP

  • This movement facilitates the transition of companies towards removing plastic packing and virgin-forest-fiber packing.
  • It also helps brands form a like-minded community to accelerate towards their sustainability goal.

End user sector

  • Apparel and Garment Packaging Facilities
  • Green Activewear and Sportswear Manufacturers
  • Eco-friendly Packaging Facilities
  • Sustainable Textile Manufacturers
  • Green E-Commerce Logistics Establishments

How does this work?

prAna RPM is basically a system that bolsters brands to make their operations more sustainable

  • When a brand joins the RPM, prAna asks them to create their own goals around responsible packaging.
  • The brand shares the news that it has joined the Responsible Packaging Movement.
  • prAna mentions that it will share its learnings, resources including its Responsible Packaging Guides, advice through webinars and email communications, access to industry leaders via roundtable discussions, and a social media tool kit to guide brands in sharing their progress.

About the Company

Prana (stylized as prAna) is an American clothing company founded in 1992. It was aquired by Columbia Sportswear in 2014. prAna's designers create versatile, stylish and sustainable clothing, swimwear and accessories that you can wear during every activity and every adventure. Their commitment to sustainability, community, and doing right still inspires and pushes us to find innovative ways to do good things in a good way.

Company Contact Details

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