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Puma x First Mile's Recycled PET Bottle Based Footwear and Apparel Collection

Updated : 09-Sep-20

Stakeholders

Puma x First Mile

It is a new collection of footwear and clothing, made from recycled plastic launched by Puma in partnership with First Mile. The collection is made entirely from recycled yarns and serves PUMA’s initiative of being “Forever Better” by reducing its environmental impact. PUMA’s apparel offerings are all sports-focused, with pairs combining recycled materials alongside its LQDCELL technology for a variety of boldly colored, comfortable performance sneakers.

Organisation

Puma, First Mile

Country

Germany

Sustainability Benefits

  • The Puma and First Mile programme has diverted about 40 tonnes of plastic waste from landfills and oceans, just for the products made for 2020.

USP

  • The pieces from this co-branded training collection is made of at least 83 per cent to even 100 per cent from the more sustainable yarn sourced from First Mile.
  • It includes the upgraded LQD Technology (cushioning system) which is mixed with PUMA’s proprietary energy-return foam in different regions of the foot.

How does this work?

  • FirstMile's raw materials used in fabrics and yarn are sourced from Haiti, Honduras, and Taiwan.
  • They have licensed yarn spinners and textile mill partners globally, who manufacture the fibre for the apparel. .
  • The First Mile team, tracks the movement of material from collection, through fabric production. The fibres are then aquired by Puma to make their footwear and clothing.

About the Company

Puma
Established in 1948 in Germany, Puma is a leading sports brand pushing sports forward in more than 120 countries. They are passionate about designing, developing, selling and marketing footwear, apparel and accessories. In 70 years, PUMA has established a history as creator of fast product designs for the fastest athletes on the planet: Enhancing areas such as football, running, and training, golf and motorsports with performance and sport-inspired lifestyle products.

First Mile

First Mile is a people-focused network that strengthens micro-economies in Haiti, Honduras, and Taiwan by collecting plastic bottles to create sustainable jobs and reduce environmental waste. Each bottle is sorted, cleaned, shredded, and turned into yarn that becomes apparel, footwear, and accessories from brands around the world.

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