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Picture Organic Clothing's Demain Jacket with bio-sourced fabric.

Updated : 09-Sep-20

Demain Jacket

Demain Jacket - a snow jacket - introduced by Picture Organic Clothing has a protective, 3-layer shell, featuring the new Xpore nano-porous membrane and Bio sourced Polyester, made from sugarcane waste. The two new technologies advance the eco-focused brand’s quest to wipe out fossil fuels. The companies sustainability vision is to eliminate the use of fossil fuel in sourcing & manufacturing fabrics.

Company Name

Picture Organic Clothing

Headquarters

France

Product Launched in

Jan-2020

Sustainability Benefits

  • The new waterproof and breathable membrane - developed by BenQ - is a solvent-free, PFC-free membrane that also happens to be 2x lighter than competing laminates on the market, which the company claims to be the most sustainable membrane in the market.
  • The Demain’s fabric is Biosourced Polyester, made with 59% sugarcane waste woven with 42% recycled polyester stretch.

USP

  • Demain jacket's main value lies in their biosourced raw materials. This bioadvantage is raised by their product's technical make.

End user sector

  • Apparel and Garment Manufacturers
  • Eco-Fibre Distributors
  • Eco-Fabric Design Studios
  • Sustainable Textile Production Facilities

How does this work?

 

  • The new method, that make a membrane both waterproof and breathable by creating the required nano-pores, is done via a patented mechanical stretching process than uses no chemicals.
  • The membrane used in Demain Jacket is engineered by BenQ.
  • The biosourced membrane is then used by Picture Organic Clothing in their Demain Jackets.

About the Company

Established in 2008, Picture Organic Clothing designs outerwear based on the most optimal environmentally friendly product design. Their product ranges are valued for their unique designs that stand out for their fresh colors and good quality. The brand's cost prices are controlled to make sure that our products are a true alternative to conventional industrial production. Picture products are made from 100% recycled, organic or responsibly sourced materials. Their apparel collection includes circular fabrics such as recycled polyester, recovered fabric from their own manufacturing facilities and polylactide.

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