Alexander Taylor's Sustainable Supply Chain Platform - Sustainable Textiles Launchpad @E2expo
Updated : 15-Oct-2020
ATID is an online platform that will sell technical apparel made from biomaterials and leftover inventory. The brand will present its sustainability-led material concepts and products. ATID's introductory products marking the launch of the initiative include a three-layer waterproof, seam-taped mac, parka jackets, and bags that are engineered using heat-bonded frames.
ATID will work exclusively with waste materials that have been leftover as unsold garments, as well as biomaterials such as AlgiKnit – a material comprised of yarns and fibres made from macroalgae.
- This aims in running the fashion and sports industry without making any new materials, yet keep making new textiles every season.
Each product is designed in London before being made at the KTC partner factory in China from the waste materials. The final pieces are then shipped by boat to Alexander Taylor's London studio, from which they will be sent to buyers. Next, the studio plans to set up a network of deadstock material partners, and ship products directly from the factory to the consumer to cut out energy-intensive fulfilment centres or retailers.
Generation of high volumes of textile waste every year is the foundation of the project and what drives ATID in the beginning. They have greater ambition to build the network and supply chain of leftover materials and develop new intelligent responsible materials. The company would like to build a community and establish a foundation - to educate and build on good design principles