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H&M's Sustainable Alternative For Activewear and Atheleisure

Updated : 15-Oct-2020

Stakeholders

  • Sourcing professionals
  • Textile industry sustainability professionals

Cos Sustainable Active Wear

COS Active, features 15 pieces of activewear, including neutral-toned seamless leggings, sports bras, sweat-proof tops, no-show socks and outerwear. All the materials are claimed to be from sustainable sources.

Organisation

H&M

Country

Sweden

Sustainability Benefits

  • All of the cotton is now either organic, recycled or sourced through the Better Cotton Initiative.
  • Their own excess cotton is recycled and used to make a tote bag.

USP

  • More than 50% of the materials are made of either recycled material or sustainably sourced virgin materials or both.

How does this work?

About the Company

H&M Group is a global design company with 51 online markets and stores in 74 markets. With the rapid shift in fashion retail continues, they are integrating their digital and physical channels to meet customers’ changing behaviour, working passionately to offer the best combination of fashion, quality, price and sustainability. Brands part of the H&M group offer a great variety of styles and trends within fashion and accessories, beauty and sportswear as well as interiors.

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