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Diesel and Coca Cola's Recycled Material Based Capsule Collection

Updated : 15-Oct-2020

(Re)Collection

DIESEL and Coca-Cola are joining forces to create The (Re)Collection, a capsule collection partially made of recycled materials. The range is made with materials such as recycled PET from plastic bottles and recycled cotton to create a fresh, modern interpretation of DIESEL's casualwear aesthetic combined with Coca-Cola iconicity to make a statement.

Company Name

OTB Group

Headquarters

Italy

Product Launched in

9/1/2019

Sustainability Benefits

  • The range incorporates materials such as recycled PET from coca-cola bottles and recycled cotton.

USP

  • The iconic brands joined hand together to raise awareness about sustainability in both the tectile nad FMCG industry.

End user sector

  • Textile Material Manufacturers and Producers
  • Sustainable Textile Production Facilities
  • Outerwear and Atheleisure Manufacturers

How does this work?

  • The coca-cola bottles are are collected and recycled by coca-cola and then given to Diesel.
  • Using the PET as the raw material, Diesel manufactures their fibres for this exclusive range.
  • The cloths are then branded with both diesle and coca-cola, to mark their sustainability stand.

About the Company

 

OTB Group

OTB is an international fashion group, the parent company of iconic brands Diesel, Maison Margiela, Viktor&Rolf, Marni, Paula Cademartori, Amiri and state-of-the-art companies Staff International and Brave Kid. Founded and chaired by the Italian entrepreneur Renzo Rosso, the group embodies his spirit and vision. OTB believes in pushing the boundaries of fashion and lifestyle, offering a portfolio of global brands to a new breed of unconventional consumers – who look for individuality and authenticy.

Company Contact Details

Stakeholders

  • Researchers or innovators
  • Textile industry sustainability professionals
  • Product Category

    • Men's wear
    • Women's wear

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