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Biodegradable women's wear to be part of US brand Outerknown collections

Updated : 20-Nov-2020

Stakeholders

  • Designers (Textile and fashion designers)
  • Marketing or sales professionals

Biodegradable women's wear

With increasing harmful environmental effects from textile industry, many brands have started implementing sustainable practices across the value chain to capture the early markets. Further, managing fair labour conditions presents a huge problem to sustainability. Outerknown, the sustainable lifestyle brand has launched its first-ever women's collection. The debut collection of 17 styles includes a variation of tops, dresses and bottoms in various colours. Its collections are made using sustainable materials (over 90% of products are made from organic, recycled or regenerated materials) as well as using transparent and responsible manufacturing partners, who follow strict guidelines of safety and working conditions outlined by the Fair Labor Association (FLA), Bluesign, and Fair Trade.

By patterning the supply chain processes around the Fair Labor Association guidelines, Outerknown reached full accreditation by the FLA in two and a half years.


Read More: Outerknown, The Sustainable Lifestyle Brand Founded By Kelly Slater And John Moore, Launches Women's Collection

Organisation

Outerknown

Country

United States

Year

2019

Sustainability Benefits

The products are completely biodegradable as they are sourced from recycled or organic materials, while also removing waste materials out of landfills.

USP

Its products are made from organic, recycled or regenerated materials and the production processes and working conditions follow Fair Labour Association guidelines.

How does this work?

The company works in collaboration with the supply chain partners to follow sustainable and fair labour practices. It also works with the Ellen MacArthur Foundation on its Jeans Redesign program, which establish minimum requirements for the durability, material health, recyclability and traceability of jeans.

About the Company

Lifestyle brand Outerknown is the brainchild of surf legend Kelly Slater and designer John Moore. Established in 2015, Slater, a longtime advocate for sustainable living, wanted to create a lifestyle brand for everyone that involved good design and sustainable production. Ever since he's partnered with John Moore on this idea, the brand has evolved from a small capsule of organic, surf-inspired men’s clothes to a trusted resource for guys looking for basics and swimwear. There’s organic cotton T-shirts and sweaters; swim trunks made from Econyl (a fiber spun from recycled fishing nets); a line of organic cotton jeans; and the brand’s best-selling heavyweight cotton-twill “blanket shirts.” Buttons are made from recycled ocean plastic or corozo fruit. They have recently released the women's collection as well to cater to a larger consumer base.

Company Contact Details

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Product Category

  • Shirts, coats, jackets
  • Trousers and jeans
  • Women's wear
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