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Lee’s Biodegradable Jeans In Ecru Denim

Updated : 14-Oct-2020

Back to Nature

Lee Jeans' Back to Nature is a capsule collection of denim pieces that can be composted. The collection features four products: the Rider jacket and jeans, with a version of each for men and women, and is made from compostable linen (85% cotton and 15% flax linen) with no rivets. When no longer in use, the product composition allows the buyers to throw away the item to compost where they will completely biodegrade.

Company Name

Lee Jeans

Headquarters

United States

Product Launched in

February 2019

Sustainability Benefits

  • Biodegradable material used
  • The collection is part of their ‘For A World That Works™ featuring their ongoing sustainable activities.

USP

  • The Rider collection uses ecru demin. (Ecru refers to the color of undyed denim and is the natural hue of cotton.)

End user sector

  • Sustainable Denim Manufacturers
  • Apparel Producers
  • Eco-Fabric Design Studios

How does this work?

  • The classic waistband leather patch has been replaced by a soft faux-leather material made from cellulosic fibers and acrylic polymers, known as Jacron The collection features the brand’s signature Rider jacket and Rider jeans for men, and for women, an elongated and belted version of the Rider Jacket and wide-leg jeans made using compostable linen-cotton yarns.
  • The products’ composition allows buyers to remove buttons (which can be reused) and then throw away the item to compost where they will completely biodegrade.

About the Company

Lee®, a Kontoor Brands brand, is an iconic American denim and casual apparel brand. Lee's collections include a uniquely styled range of jeans, pants, shirts, shorts and jackets for men, women, and boys. Founded by H.D. Lee in 1889, Lee's movement-inspired innovations, versatile styling and superior fit continue to inspire generations of brand loyalists.

Company Contact Details

Stakeholders

  • Designers (Textile and fashion designers)
  • Production professionals
  • Textile industry sustainability professionals
  • Product Category

    • Fabric
    • Trousers and jeans

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