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Reel Group Plastic-Free Facemask

Updated : 14-Oct-2020

ReelShield Flip

ReelShield Flip is a plastic free alternative for facemasks. The mask consists of an adjustable headband made from responsibly-sourced paper and a transparent visor made of cellulose extracted from woodpulp. Once used, it can be disposed of with organic waste. The US Composting Council adds there is 'no risk' of compost spreading coronavirus as it will decay in the heat and humidity within three days.

Company Name

Reel Group


United Kingdom

Product Launched in


Sustainability Benefits

  • The REELshield Visor is recyclable and home compostable, CE-certified, made from FSC paper board and PEFC cellulose from wood pulp.


  • The REELShieldFlip allows you to eat and drink without having to detach your PPE, and also comes with a resizeable headband for comfort of the users.
  • REELShieldFlip is claimed to be a highly transparent solution with inbuilt mist prevention which makes for crystal clear vision.

End user sector

  • Essential Service Supporting Services
  • Retail Stores
  • Small and Large Companies
  • Law Enforcement Fire and Rescue
  • Frontline Essential Service Providers

How does this work?

  • The wood pulp material alternative is made by separating cellulose fibres from wood - similar to the process for making paper.
  • This Plastic-Free solution allows for a completely compostable PPE alternative.
  • In collaboration with TerraCycle, Reel provides specific disposal units to handle the products once used.
  • Alternatively, the cardboard frame can be separated and recycled whilst the clear visor can be placed in a food waste bin.

About the Company

Reel brands are pioneers of packaging, focused on creating a world beyond plastic. Together they have a collective experience of over 150+ years in packaging, media, print, marketing, and growing business. The brand is driven by sustainability and energises public demand for sustainable solutions. Their products and materials can be reused and repurposed, recycled to reduce waste.

Company Contact Details


  • Designers (Textile and fashion designers)
  • Researchers or innovators
  • Product Category

    • Hygiene clothing


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    ReelShield Flip - The World’s First Plastic Free PPE

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