H&M's Treadler opens up its supply chain to others for sustainable sourcing - an interview with Hanna Hallin - TopView @ E2expo
H&M Group, one of the world’s largest fashion retailers has just launched a new sustainable fashion B2B service platform called Treadler.
At its core, Treadler makes it easier for fashion retailers to find high-performing factories and to access sustainable materials that are hard to get at an affordable price, especially if they are small retailers or fashion houses.
Hanna Hallin, Treadler’s global sustainability manager in this interview with Green Queen, provides an interesting insight that one of the reasons why sustainability progress has been slow in fashion industry is because it’s difficult for many apparel buyers to enroll a factory in their supply chain into climate-neutral programs. Treadler sees this as a key gap and missing piece.
Certainly appears like an effort that can make a difference if executed well.