Handcrafted apparel and lifestyle products aligned to local culture and values - Innovation @ E2Expo
Updated : November 2020
Improving livelihoods of rural artisans through native handcrafts business
Okhai offers handcrafted apparel and lifestyle products created by rural artisans from across India. The Okhamandal region is the drought-prone area of Gujarat where handicraft is the most promising source of livelihood. Okhai has been identified as a promising means of generating livelihood for hundreds of rural artisans. Okhai has made a significant contribution to the lives of the women artisans working with it, which has helped improve their economic as well as social status.
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At present, over 2300 rural artisans are benefiting from this programme, with a goal to reach 5,000 over the next five years. Artisans are earning a monthly income of Rs 500 to Rs 16,000 depending on the hours they work at home or the centre, their skill level and design difficulty. Special training on costing, designs and visual merchandising coupled with factory visits are provided on an ongoing basis to keep the women in touch with the latest trends, colours and fashions.