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Contemporary style Indian fashion designs from decentralized rural artisan network and self help groups

Updated : November 2020


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Contemporary Indian fashion designs from rural women self help groups

Mother Earth is a lifestyle brand for people with an Indian design sense. Mother Earth promotes products made by rural artisans which represent Indian designs in a contemporary sense. It manages a network of decentralized artisans from villages across south India, empowering women artisans by encouraging them to form SHGs and providing constant financial support.

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Sustainable livelihood for rural communities

Contemporary Indian fashion design

Self-help groups for women

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  1. Mother Earth


Mother Earth


| India

Year Established



Mother Earth was founded by Neelam Chhiber in 2009. Its three main objectives are to strengthen the domestic and global market for Indian artisanal producers, to assist artisans with production and market access, and to build socially, environmentally, and economically sustainable production.

Highlights and sustainability benefits

Women traditionally are the producers involved in the production, and MOTHER EARTH has helped to increase the value of this work through design innovation and the reduction of drudgery. It helps in maintaining flow of purchases from artisans by stabilizing the demand for artisanal products. It works both at the production and market ends of complex supply chains to help artisans living below the poverty line to participate in India’s booming retail industry.

About the Work

The artisans work together by forming Self Help Groups (SHGs) or independently as local rural entrepreneurs. Mother Earth guides them with innovative designs and provides the necessary support by providing training and giving them designs according to industry trend and demand


  •  Mother Earth was awarded the WEF's Indian Social Entrepreneur of the Year,  in 2011.
  • Neelam Chhiber, Co-Founder Mother Earth has been awarded the WomenChangeMaker, a fellowship by Womanity Foundation.

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