Use phase could contribute to up to 35% of a jeans’ GHG footprint

Stakeholders

Digital solution providers for textiles industry

Marketing or sales professionals

NGOs

Retailers or wholesalers

Textile and fashion designers

Use phase could contribute to up to 35% of a jeans’ value chain GHG footprint (based on a report from Levi Strauss, 2018)

While the immediate solution to reduce this footprint appears to be customer education, we feel it is easier said that done.

Getting hundreds of millions of users of jeans to follow sustainable practices is impractical.

On the other hand, if leading jeans manufacturers, along with other stakeholders such as washing machine makers and laundry services providers are able to put in systems and technology solutions that lower the footprint, there is a higher likelihood that the use phase of jeans uses a lot less energy and resources.

What could such technologies, systems and solutions be?