Americans wear an apparel only a quarter as long as global average

Geography : United States |


Marketing or sales professionals

National and regional policy makers


Retailers or wholesalers

Textile and fashion designers

In the US, clothes are worn around a quarter as long as global average (2016).

Is it a case of Americans being more wasteful or the rest of the world being less imaginative? Either way, it doesn’t take a genius to figure out that the longer we use apparel before disposal, the more sustainable we make the textile and fashion industry.

So we would imagine that the textile and fashion brands catering to consumers in developed countries and aspiring for sustainability would do well to design their clothing as well as educate their consumers for longevity.

But if it’s clients use clothes twice as long as they are doing it right now, wouldn’t that mean a 50% drop in brand sales?

Yes, it would, but surely it would be possible for companies to sell higher-quality, longer life apparel for a higher price?

What do you think?