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McKinsey report on The State of Fashion 2021

Title: The State of Fashion 2021

Topics covered:

  • Present status of fashion industry after Covid-19
  • Consumer shifts - role of digital tracking, innovative sales ecosystem, local shopping
  • Fashion system - collaborations for circular fashion, investment opportunities, partnerships, resilient fashion retail
  • Examples of companies who adopted sustainable measures during crisis




Type of document


  • Digital sales tracking
  • Local shopping
  • Circular fashion collaborations
  • Investment