Digital clothing - novel 3D fashion using blockchain technology - Innovation @ E2Expo
Updated : December 2020
Virtual fashion models for textile waste prevention
Growing needs of sustainability and transparency have enabled many companies to offer digital solutions to ease the operations while maintaining efficiencies. The Fabricant is a digital clothing company which operates at the intersection of fashion and technology, fabricating digital couture and fashion experiences. It specialises in fashion design and animation in photo-real 3D, which can be used in digital fashion editorials, digital clothing and occasional collections. It develops end-to-end 3D narratives for customers and consumers, from concept to implementation, thereby creating interactive brand experiences.
Read more: The Fabricant - a digital clothing firm
The company works using blockchain technology to digitally create fabrics and hence no resources are being wasted. It has created a thought couture to enable consumers think about digital fashion and the impact it has on the industry and the consumer. It is building a platform where people will be able to wear, buy and share digital clothes, curate their own styles using digital items and more. Using blockchain technology, each piece of digital couture is given a unique identification number to make it difficult for duplication.
The company in collaboration with Soorty, a denim garment manufacturer and other leading brands has developed digital clothing and 3D clothing models.