Banana fibre based apparel and accessories - Innovation @ E2Expodyed easily, are durable and once dyed, the colours dont fade away easily. Ananafit now weaves pure banana fibre fabrics and mixed varieties largely with silk or cotton. They have even introduced denim materials purely made out of banana fibre and herbal fabrics weaved with natural fibre treated in a solution of neem, turmeric and tulsi. ">
Updated : December 2020
Banana textile fibers for environmental sustainability
Ananafit deals with sustainable development and has produced shirts and sarees out of over 45 natural fibres including banana, pineapple, bamboo, jute and even aloe vera. Ananafit has partnered with over 20 local weavers from villages outside Chennai and together they work towards producing sustainable goods. The founder of the company along with the other weavers have organised themselves into a formal body - The Anakaputhur Jute Weavers Association (AJWA)
Other than sarees and shirts, they also make baskets, wall hangings, footwear and accessories; all out of natural fibres. One can also buy plain 46" natural fabric which can be dyed easily, are durable and once dyed, the colours dont fade away easily. Ananafit now weaves pure banana fibre fabrics and mixed varieties largely with silk or cotton. They have even introduced denim materials purely made out of banana fibre and herbal fabrics weaved with natural fibre treated in a solution of neem, turmeric and tulsi.
Read more: Ananafit Private Limited
The range of products produced are biodegradable and safe to the environment as the process uses natural and organic raw materials across the value chain.
Ananafit Pvt Ltd was the winner of Parivartan Sustainability Leadership Awards in 2011 for ‘Exceptional Leadership in Catalyzing Sustainability’ in the apparel and textile sector. In 2012, the company won the International Star for Quality Award under the ‘gold category’, in the 37th International Star for Quality Convention, an annual programme of Business Initiative Directions held in Geneva. In 2012, Limca Book of Records recognised the weavers of Anakaputhur for making saris with 25 varieties of 43 natural fibres such as the banana stem, cotton, bamboo, jute, pineapple, aloe vera, hemp, sea grass, lemongrass as well as recycled silk, linen and wool fibres, besides others. In 2015, at the Centenary Auditorium of the University of Madras, Prime Minister Narendra Modi attended the first National Handloom Day celebrations and unveiled a logo for the handloom sector. Among the tributes presented to him that day was a shawl woven by the AJWA using 25 types of natural fibre, including one from the banana stem. Mr. C.Sekar, one of the founders of Ananafit, has trained close 1000 weaver across India on fiber extraction in the places like Karnataka, Tamil Nadu, Gujarat and North East.