Interview with Anna Gedda, Head Of Sustainability at H&M Group - Library @ E2Expo
Updated: Dec 2020
To examine how companies in the fast fashion space see sustainability in the post-COVID world, Forbes sat down with Anna Gedda, the Head of Sustainability at H&M Group for an interview.
Gedda details the issues they navigated while the pandemic impacted their supply chain including store closures, big drop in sales affecting orders with suppliers, rapid acceleration of the digital space and the circular and sustainable transformation taking place as the new normal comes into focus.
She also delves into the Group’s sustainable initiatives such as the sustainable supply chain management platforms, garment collection program, continuous investments in sustainable materials, pioneering recycling technology and piloting and testing new types of circular business models such as Rental, Remade, and On-demand.