Library @ E2Expo

Interview with Anna Gedda, Head Of Sustainability at H&M Group

Updated: Dec 2020

Stakeholders

  • Senior or top management
  • Textile industry sustainability professionals

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb1

Filename: views/library_in.php

Line Number: 227

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 227
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb2

Filename: views/library_in.php

Line Number: 232

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 232
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb3

Filename: views/library_in.php

Line Number: 237

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 237
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb4

Filename: views/library_in.php

Line Number: 242

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 242
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb5

Filename: views/library_in.php

Line Number: 247

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 247
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

To examine how companies in the fast fashion space see sustainability in the post-COVID world, Forbes sat down with Anna Gedda, the Head of Sustainability at H&M Group for an interview.

Gedda details the issues they navigated while the pandemic impacted their supply chain including store closures, big drop in sales affecting orders with suppliers, rapid acceleration of the digital space and the circular and sustainable transformation taking place as the new normal comes into focus.

She also delves into the Group’s sustainable initiatives such as the sustainable supply chain management platforms, garment collection program, continuous investments in sustainable materials, pioneering recycling technology and piloting and testing new types of circular business models such as Rental, Remade, and On-demand.

Read more: Interview with Anna Gedda, Head Of Sustainability at H&M Group

Topics

Transparent information platforms for sustainable fashion supply chain

Investing in several apparel and garment sustainability starts-ups

Diversify the revenue stream thorugh sustainable textile programs

Sustainably sourced or recycled textile garments in retail stores

Piloting circular business models in apparel design

Circular models for manufacturing and post-consumer recycling

Geography

| Sweden

Related Content