Updated: Dec 2020
Kate Fletcher, a design activist, researcher and a consultant, supervises Ph.D. students at the Center for Sustainable Fashion, London College of Fashion. She is the author of Fashion and Sustainability: Design for Change and Craft of Use: Post-Growth Fashion. Fletcher also works on projects ranging from following highly complex innovative design processes to writing stories about friendship between people, clothing, and the natural world.
In this interview with Modefica, Fletcher provides her perspectives on co-design process where brands develop and communicate emotional values, sustainable fashion following prevailing market patterns and the informal economy that can change user’s consumption patterns overtime.
Fletcher also explores challenges in shifting to circular production processes, parallels between elements of ecological systems and fashion, and the demands of dualism between fast and slow fashion communication.
Communicating highly complex innovative design processes
Changing user behaviour using diverse informal campaigns
Market conceptualization of circular fashion strategies in current production processes
Parallels between elements of ecological systems and fashion
Co-creative processes as an alternative to brands exclusivity