Livia Firth on the importance of sustainability & slow fashion - Library @ E2Expo
Updated: Dec 2020
Refinery 29 interviews Livia Firth, the Co-founder and Creative Director of Eco-age. The company, founded in 2007, has an impressive list of clients including Erdem, Gucci and Marks & Spencer. They educate clothing and apparel brands on how to improve their practices and production with bespoke sustainability solutions.
The interview delves into Firth starting Eco-age and her experiences in the Bangladesh garment factories in 2008, while inquiring in her idea of fast fashion's democracy and its public perception. She talks about the trends she's witnessed in ethical and sustainable consumerism ever since public awareness on apparel production spread through global campaigns and educational engagements.
Firth also lists ethical fashion brands and individuals whose ethos she respects and is inspired by and provides tips on shopping responsibly while building an ethical wardrobe.