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Sustainability instead of fast fashion: an interview with Lars Axelsson, CEO of Arket

Updated: Dec 2020

Stakeholders

  • Retailers or wholesalers
  • Senior or top management
  • Textile and fashion designers
  • Textile industry sustainability professionals

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Fashion United interview Lars Axelsson, the CEO of Arket. Arket is the new sustainable fashion label of the H&M family. Founded in 2017, it is setting an example in the fashion industry in terms of transparency- by mentioning all suppliers by product on its website and on the care labels. The brand aims to create a long-lasting and affordable fashion community.

Axelsson provides a detailed view of Arket's strategy to position themselves as a sustainable brand within the H&M label. He details on startegies that allow Arket to determine durable fashion over the seasons, use creative and innovative frameworks for collections that become characteristic pieces, and employ unique store concepts to create a novel atmosphere for customers to shop in.

He also sheds lights on how Arket leads with sustainable fashion - through the use of organic or regenerated materials in its collections, processes that can make the durable options last for years, and being transparent about the design and production processes.

Read more: Sustainability instead of fast fashion: an interview with Lars Axelsson, CEO of Arket

Topics

Creatibe design framework for transitional and functional attire

Choosing sustainable textile fibers for garment design and production

Brand design and production process transparency

Business model for improvement of wage for garment workers

Early stage development of brand in sustainable fashion strategies

Geography

| Sweden

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