Interview with Alex McIntosh, Founder of Centre of Sustainable Fashion - Library @ E2Expo
Updated: Dec 2020
Alex McIntosh is one of the founders of Centre for Sustainable Fashion, a research centre at the London College of Fashion. Apart from continued academic work, he also advises fashion businesses through a consultancy, and bridges both the leading research and its application.
McIntosh talks about the interesting research taking place in textiles - both in academia and corporations related to changing production processes and ensuring end products maintaining their quality over time. He details the complexity involved in corporate sourcing and trading, greenwashing campaigns that impact the sustainable fashion movement, impact of research on public awareness, and the influence of technological change in the fashion industry.
He also explains some of the solutions that consumers can follow, nudging multiline retailers to become more sustainable in the operations and demanding corporates to provide more information around the sustainable certifications they carry.