Library @ E2Expo

Interview with Rakhee Shah of Maisha Concept

Updated: Dec 2020

Stakeholders

  • NGOs
  • Textile and fashion designers
  • Textile industry sustainability professionals

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb1

Filename: views/library_in.php

Line Number: 227

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 227
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb2

Filename: views/library_in.php

Line Number: 232

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 232
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb3

Filename: views/library_in.php

Line Number: 237

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 237
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb4

Filename: views/library_in.php

Line Number: 242

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 242
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Notice

Message: Undefined property: stdClass::$blurb5

Filename: views/library_in.php

Line Number: 247

Backtrace:

File: /home/e2expo/public_html/application/views/library_in.php
Line: 247
Function: _error_handler

File: /home/e2expo/public_html/application/controllers/Welcome.php
Line: 613
Function: view

File: /home/e2expo/public_html/index.php
Line: 315
Function: require_once

Before Rakhee Shah latched her label Maisha, she had a ten-year career in finance. Her label is known for making traditional craftsmanship look modern and desirable, blending distinctive prints with chic and often multi-functional silhouettes. This interview with Zerrin explores her work with artisan partners and how she manages to balance tradition and modernity.

Shah details on the her inspiration to stand Maisha, making the trademark textiles which are handmade and have a cultural heritage link, partnering with artisans mainly in located in Africa and India. She helps these artisans by providing a global platform for them to gain exposure, using their old techniques to create modern designs, patterns and colours. 

She exclaims on how her customers value quality clothes and are also involved in making them last as long as possible by learning to repair or rework them. She ensures that the entire collection is sustainable through ethical and responsible sourcing measures, usage of traditional dyes and locally available fabrics.

Read more: Interview with Rakhee Shah of Maisha Concept

Topics

Ethically sourcing sustainable fabrics from cooperations

Creating contemporary designs using innovative textile materials and techniques

Developing economic empowerment programs for villages

Finding inspiration for sustainable design in local cultures

Sustainable design patterns to ensure low garment waste generation

Choosing sustainable textile fibers for garment design and production

Geography

| Singapore

Related Content