Craft practice adoption in the global fashion industry - a case study from Sri Lanka - Projects
Updated : October 2020
This article explores craft practice as a sustainable opportunity in the global fashion industry.
Based on a case study from the handloom industry in Sri Lanka, it suggests a sustainable manufacturing approach that is committed to fair-trade principles and designed to prevent waste. It reveals that this business model could have a positive impact on sustainability, and generate employment opportunities for the rural community. Fashion industry manufacturers could thus revisit this practice especially when waste and labour issues hinder the development of sustainability goals.
The study focused on a detailed analysis of sustainable manufacturing practices in a handloom industry in Sri Lanka. Data were collected using semi-structured interviews and field observations. Results showed that sustainable manufacturing processes involving use of 100% cotton, unique designs, premium quality and longevity of the product could enhance the demand for sustainable textile products among consumers.