Materials revolution in fashion system - current market status and emerging trends - Projects
Updated : October 2020
This fashion industry report developed by Business of Fashion and McKinsey explores in detail the current market status of the fashion industry as of 2020 and some of the emerging sustainable trends across the value chain from consumers, researchers, brands and other key industry stakeholders. Key market development insights on areas such as next gen social, materials revolution, upcycling, digital recalibration and more are provided.
For materials revolution, it covers details on emerging market trends from brands for biomaterials such as bio-fabricated leather, e-textiles and efforts by leading brands such as H&M and VF Corporation for innovative pineapple leather and chip containing textiles respectively. It analyzes key drivers for these shifting trends such as consumer awareness, sustainability, policy interventions and more.
Details on key research projects by leading brands, startups and organizations for biomaterials, investments and patent filings trend over the last 7 years are provided. The section concludes that while adoption depends on regulations, consumer demand and market factors, partnerships between large brands and startups, deeper research and increasing commercialization of innovations are expected to show a positive growth trend in the future.