Social media’s influence on green consumerism - a review - Projects
Updated : October 2020
This article briefly analyses how social media has enabled consumers to move towards sustainable apparel purchasing decisions and how brands need to engage with communities online.
It highlights the examples of emerging sustainability towards reusable and sustainable plastic products; awareness of which created through articles and documentaries have made many countries such as the UK move to sustainable sources. It shows the statistics for online research by eco-consumers for sourcing sustainable and organic products and states that a higher percentage comes through social media.
It concludes that with increasing consumer awareness for sustainability and emerging Generation Z, brands need to move online for better communication with customers to enable sustainable purchasing decisions.