Circular economy business model in textiles - a case study on Netherlands retail firm - Projects
Updated : October 2020
The case study, selected under R2Pi (Route to circular economy) project, discusses the circular economy business model being followed by MUD Jeans, a retail company in Netherlands.
This is a greenfield business model which also includes an innovative lease-a-jeans concept. The business model is analyzed both from a big picture level as well as at a more detailed level. Detailed assessment of their circular model is also carried out to analyse their impact on sustainability and process operations.
Some of the circular business model patterns followed by the company include circular sourcing pattern, using both recycled jeans (40%) and bio-organic cotton (60%), recondition pattern by turning worn and leased jeans into vintage jeans and more. The report also provides recommendations for entrepreneurs to strategize their businesses through sustainable methods and policy makers to accelerate the circular value creation.