Projects

Circular economy business model in textiles - a case study on Netherlands retail firm

Updated : October 2020

Stakeholders

  • Retailers or wholesalers
  • Senior or top management
  • Sourcing professionals
  • Textile and fashion designers
  • Textile industry sustainability professionals

The case study, selected under R2Pi (Route to circular economy) project, discusses the circular economy business model being followed by MUD Jeans, a retail company in Netherlands.

This is a greenfield business model which also includes an innovative lease-a-jeans concept. The business model is analyzed both from a big picture level as well as at a more detailed level. Detailed assessment of their circular model is also carried out to analyse their impact on sustainability and process operations.

Some of the circular business model patterns followed by the company include circular sourcing pattern, using both recycled jeans (40%) and bio-organic cotton (60%), recondition pattern by turning worn and leased jeans into vintage jeans and more. The report also provides recommendations for entrepreneurs to strategize their businesses through sustainable methods and policy makers to accelerate the circular value creation.


Read More: Circular economy business model in textiles - a case study on MUD Jeans, a Netherlands retail firm

Topics

Circular business model in textiles

Textile recycling

Textile upcycling

Bio-organic cotton

Sustainable textile packaging

Vintage jeans

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  1. Circular economy business model in textiles - a case study on MUD Jeans, a Netherlands retail firm
Geography
| Netherlands
Year

2019

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