Fibre to fibre recycling of textiles - a case study on Denmark fashion brand - Projects
Updated : October 2020
The case study analyses the sustainability efforts of Moodstreet, a brand of JOLO Fashion Group in Denmark.
It emphasizes the option of recycling post consumer textiles such as polyester and cotton to manufacture new range of fabrics. Key activities carried out during the pilot project, the results, challenges and opportunities for promoting sustainable textiles have also been covered.
The study was carried out under the European Clothing Action Plan (ECAP), a project funded by EU LIFE Programme. It involved identifying suitable supplychain partners for recycled polyester and recycled cotton from countries like China, Portugal and Turkey. Through collaborations with relevant technology experts, denims, jackets, coats, and jerseys were made (recycled content accounted for 43% in the case of jackets) and promoted among retailers. Results showed that demand for recycled fabrics is still nascent and circular clothing adoption on a large scale would require different sales strategy and sales channels.