Corporate social responsibility in the global garment supply chain: Analysing german approaches towards CSR - Projects
Corporate social responsibility in the global garment supply chain: Analysing german approaches towards CSR
Updated : October 2020
City and local administration
Senior or top management
Textile industry sustainability professionals
In this report, three selected German garment companies are analysed in order to compare their strategy according key elements of CSR. Comparison is made between companies’ approaches and relevant governmental and non-governmental organisations. Three pertinent questions were answered in this regard - How selected German garment companies approach CSR and what are the key elements in their strategy?, how do governmental and multi-stakeholder initiatives address these key elements? and hHow can companies benefit from strengths of governmental and NGOs CSR work?
Based on key elements such as value creation of CSR amd competition integration companies’ CSR strategy the analysis showed that the companies work in a proactive way, whereas the governmental initiatives reacted mainly on the social pressure and set minimum requirements to tackle the crucial issues occurring in the supply chain. The report also highlights that working with CSR is a process from using CSR as an add-on towards a shared value concept. Thus companies need to adapt to the process and address environmental and social issues proactively to gain results beyond doing good to value creation. The movement goes from self-assessed audits towards reliable third-party certification to transparently and clearly state the performance.
Governmental organisations and NGOs can learn from companies’ expertise about specific challenges to address. Furthermore companies can profit from other initiatives by exchanging experience, knowledge and compliance systems broaden the perspective, to integrate CSR successfully in their core business. Understanding the value of responsible performance along the whole supply chain can move from an add-on approach of CSR to creating shared value.