Virtual fashion, in which one clothes oneself in different couture digitally without having ever to make or buy a product is an interesting development. Given the craze, especially among the youth, to show themselves off in different dresses on social media and other online hubs, such a digital couture could go some way in enabling these fast fashion lovers to appear trendy without going the fast fashion way.
How does it work?Virtual fashion creates clothes that only exist in a digital space |
Sustainability benefitsVirtual fashion allows consumers to avoid the waste and pollution associated with traditional fashion, while at the same time satisfying their desire for variety. |
Highlights/USPRecently, some virtual fashion items have sold for thousands of dollars - mind you, this is for clothing that does not exist physically! |
Stage of commercializationEarly stage |
Types of professionals who can improve the solutionDigital artists, Social media influencers, Textile designers
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Specifically relevant to any geography?Nil
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Decarbonization PotentialModerate-high
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Value ChainTextile fabric production , |
In the quest to enhance their digital persona, people avoid wearing the same outfits as this is seen as social media fashion faux pas. Virtual fashion proposes a solution to cut fast fashion's hefty environmental price tag.
The younger generation consumes fast fashion more than ever. Sometimes, the garments they buy are worn just once, ‘for a selfie post’ before being discarded and never worn again. This article explains how social media can be leveraged to drive virtual fashion.
Digital fashion generally refers to the visual representation of clothes made with computer technologies, particularly 3D software. With 3D printing, all the waste associated with the traditional making of clothes is avoided, smart clothes can be made and this has really advanced over the last five years.