Even in these days of all-pervasive online commerce, a dominant portion of fashion shopping happens offline, at retail outlets. These touch-and-feel points also provide an attractive opportunity to accelerate the fashion industry sustainability by using the same touch and feel the advantage to educate, create awareness, and demonstrate ways by which fashion customers can practice sustainable habits.
How does it work?This refers to the utilization of retail points of sale to shape and drive sustainable behavior in textile and apparel end users
|
Sustainability benefitsChanging consumer behaviour could change the fast fashion culture to something far more sustainable.
|
Highlights/USPWhile some fashion brands might consider reuse and repair of clothes as a challenge to their new product sales, perhaps they can use their retail units as points to provide repair and mending services for their products too. Is this cannibalization or leverage?
|
Stage of commercializationNot applicable |
Types of professionals who can improve the solutionManagement consultants, Behavioural scientists
|
Specifically relevant to any geography? |
Decarbonization Potential |
Value ChainRetail , |